“There are some great corporate examples of ICT use: ITC's e-chaupal is probably a world leader in the use of ICT's as a procurement channel. They project that e-chaupal will account for $2.5 Billion by 2010. I think as Indians, we can all be proud of this. But many Corporates are now looking at using their ICT kiosks to build brand loyalty, by offering their clients non-commercial information and services. The question is: will ITC continue to provide non-commercial services to its farmers when the market for Soya bottoms out, and they decide not to procure it any longer? Ethics in research, for example, provides for the institution of the Human Protection Administrator. I believe that we are ready to look such an institution in the field of ICT's.”