"OOTA AITA?" Challenges of livelihood Interventions in the Kanakanala Watershed.
A (not so serious) look at India Vs. Switzerland in 2003.
Preface : To Eat or not to Eat, "OOTA AITA?"
Introduction

 

MUNJAVU's Livelihoods Assessed

The description of all of MUNJAVU's livelihood activities was felt necessary in order to assess the whole focus on livelihoods (Annex 2). It would do little justice to MUNJAVU to consider home-shopping alone. In the following short reviews, first the RLS mandala is used to look at home-shopping as a livelihood intervention, then at migration as a coping mechanism. Next UNDP, DFID, CARE approaches are applied to the ongoing intervention.

 

A Look Through the RLS Mandala

The interviews and discussions were looked at using the Nine Square Mandala. The aim was to assess home-shopping and its perception by the participating women, but while working in the field, migration was analysed in the same manner. The Interview about migration is shown in Annex 4 in order to compare the original data with the authors' analysis using the RLS framework. The home-shopping interviews are shown in Annex 5.

 

Home-Shopping through the Nine Square Mandala

9. Individual Orientation Hopes (we will make a lot of business)Aspirations (want bigger shops with more products)Fears (what to do during migration?)
8. Family Orientation social status (most volunteers come from respected families)aspirations to leadership creating a job school vs. work aspirations social mobility (enjoying to go for training) 7. Collective Orientation Capitalistic/ modern (marketing, HLL) vs. social/traditional (barter - and credit system)Local beliefs: hair turns white when using shampoo
6. Inner Human Space Compassion (the poor should be helped)Responsibility: paying back in time Curiosity to take up a new activity Courage to step up and get involved 5. Family Space Nutrition distribution (goods are now in the house readily available)Health information & hygiene not included in training Distribution of work load in the households 4. Socio-Economic Space Provision and distribution (transport) of goods Storage of goods Home shopper's network SHG women as core customers
3. Emotional Base Anxieties: what happens to me in the future? Which occupations will I find? When will they get me married?Boredom (especially for adolescent girls) 2. Knowledge and Activity Base Literacy as requirement Basic accounting skills taught Village Marketing introduced Local network of MMS, SHG, SAMUHA strengthened Services: products provided at good quality and low prices 1. Physical base A healthy watershed=good harvest =purchasing power Drought=migration

Home-Shopping Through the RLS Mandala

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