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A
SWOT Analysis of Home-Shopping
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Strengths
Women learn
skills (accounting, marketing)Products of good quality
and at low rates are brought to villages Travel costs
of the villagers is reduced Adolescent girls gain mobility The
women create a network of people (SAMUHA, villagers,
other hs women)Women are enjoying training Involves mainly
women, husband / fathers are supporting Women gain self
consciousness Non SHG members can also buy here Is an
activity feasible for adol. girls after school graduation
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Weaknesses
Migration
prevents many from participating Other shopkeepers' (often
SHG members themselves) business goes down Credit and
barter system is preferred by villagers (The volunteers
start to give on credit)It was difficult to find volunteers:
Almost all participating women had to be convinced by
SHG women or their family à low initial motivation
on their own Mainly courageous, outspoken women who can
read & write participate. Marginalized groups are
left out The scheme is poorly understood by villagers Women
do not pay the items to SAMUHA on time Supply is not
in time at present Only SHG women participate: more disadvantages
for non SHG members?MUNJAVU is under-staffed to handle
home-shopping Accounting system is not yet fully functioning
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Opportunities
Include more
health and hygiene training Broaden goods palette: Women's
& girls articles, stationary items, biscuits, sweets…Introduce
to more villages Create networks between the villages.
Inform shopkeepers, SHG, VDS etc. better about the scheme
(no profit for SAMUHA, and the logic behind it) Encourage
further livelihood opportunities e.g. buy whole chillies
and let one woman buy a chilly crushing machine Include
locally made products Strengthen the link to the grain
banks = food security could be improved
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Threats
Girls getting
married are difficult to replace HLL* 's entry into rural
market is promoted (economic goal vs. social goal)HLL
taking advantage of a network of SHG which was created
for another purpose Local production systems may be
upset when HLL products are brought from (urban) markets Spreading
corporate brands which people don't really need Upsetting
local whole sellers Other shop keepers will organize
against home shopping (and spread bad talk)SAMUHA is
perceived as business making organisation Socio economic
imbalance could be increased in the village if the poorest
are left out
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A
Swot Analysis of Home-Shopping
*
The HLL (Hindustan Lever Limited) points were discussed, and
the concerns expressed by the author were shared by MUNJAVU
and are not anything new. The pro- fraction convinced the
contra-fraction finally with the argument that HLL could be
used as an initial boosting, until the system is set-up, then
other products will replace HLL products (has already started,
as local food produces are sold instead of HLL products).
A
SWOT Analysis of MUNJAVU Kanakanala
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Strengths
Dedication
of staff Local intra- and inter-village network of
women was created Savings attitude is developed and
entrepreneurship encouraged Good relationship between
SHG & staff Attitude of men towards women has changed
in villages Banking skills and linkages are developed Links
to resource & training organisations (e.g. Antra,
UCSF), NGO's, Government departments etc. is established
Micro-enterprises and livelihood activities are started MUNJAVU
accounts and bookkeeping are well maintained Loan takers
show high repayment quota (>99%)Bargaining
power! (large savings amounts) Working towards (social
and economic) women empowerment: women's decision-making
power, their participation in public life, awareness
on their surroundings etc. is increased
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Weaknesses
Some SHG
still depend on MUNJAVU support Main activities are
limited to savings & loan activities; village
development not discussed Some SHG members still do
not understand banking system Some SHG members have
not understood SHG bylaws MUNJAVU staff does not know
enough about watershed development and other SAMUHA
focus areas Socio economic data base about their villages
is rarely used Marginalized groups in villages are
rarely reached Poverty, marginalization, livelihoods
are not defined i.e : Staff takes little responsibilities
other than SHG management Divisions between SAMUHA
staff of different focus areas Little documentation
about MUNJAVU activities
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Opportunities
Women can
further develop different skills: decision making,
leadership qualities, money handling…Taking loans
from private institutions & individuals can be
further reduced in villages Women's problems could
be discussed in SHG (toilets, dowry, alcoholism etc.)"Poor-oriented"
livelihood interventions could be tried (e.g. backyard
poultry, which is planned to be introduced shortly)The
link to watershed team and other SAMUHA groups (LEAD,
adolescents, agriculture etc.) should be strengthened
i.e : team building! Capacity building about data
base and other focus areas Adapt to local livelihood
strategies (e.g. migration)Gram Panchayat Level Banking
system could be established i.e : access to Government
schemes and funds
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Threats
High staff
turnover Dependency of support by SAMUHA / Donors Money
amounts are increasing in SHG i.e : higher risks of
loss or misuse MUNJAVU is perceived as a business-
and profit making institution (dairy, home-shopping
with HLL link etc.) Socio-economic inequalities
could be increased in villages if only SHG women benefit
and the most vulnerable not reached
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A
SWOT Analysis of MUNJAVU, Kanakanala
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